Dofollow Digest #6: Q3 Google Updates + product survey

Author

Eric Carrell
August 30, 2024

Greetings, compadres -

Eric Carrell here with dofollow.com. This is issue #6 of our newsletter series on SEO for marketing leaders.

There have been many Google updates in Q3 so far. The kicker is that many of these updates are looking good for publishers.

In this issue, we’ll dissect and update you on the latest changes in search. Also, there is a survey at the bottom to help get some feedback on potential services we can offer in the future - it’d be a BIG help if you gave feedback.

Let’s get into it.

What's in the newsletter

🔬August 2024 Google Update + signs of recovery for affected sites?

Google's August 2024 Core Update is rolling out, marking a big shift in evaluating search results. The update aims to improve the quality of search results by enhancing Google's ability to understand content relevance and user intent. It focuses on refining how the search engine ranks content based on quality, authority, and relevance.

This update emphasizes the E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness. Google is fine-tuning its algorithms to better identify high-quality content that shows real expertise and credibility. As a result, sites with well-researched, authoritative content are likely to see improved rankings, while those with less reliable information might drop.

For website owners and digital marketers, this means focusing on creating valuable, well-supported content that aligns with user needs and intent. High-quality, trustworthy content is more likely to see better visibility in search results.

To adapt, businesses should review their content strategies, ensure accuracy and authority, and engage meaningfully with their audience. By meeting Google’s updated standards, websites can boost their chances of improving or maintaining their search rankings.

The August 2024 update also brings a glimmer of hope for sites hit hard by the 2023 Helpful Content Update, which caused significant ranking drops. Some of these sites are starting to see improvements, though it's still early to predict a full recovery. Additionally, there’s a ranking bug affecting search results that Google is working to resolve.

SEO professionals should keep aligning their content with Google's evolving guidelines and focus on delivering user-centered content. Staying updated and adapting strategies is key to maintaining or improving search performance.

Read more about the August 2024 Google update here: https://developers.google.com/search/blog/2024/08/august-2024-core-update

Product Survey

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📰 Industry News & Google Updates

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