Dofollow Digest #17: Google's March 2025 update

Author

Eric Carrell
March 14, 2025

Hey, it's Eric 👋

Well, Google's keeping us on our toes as usual. This morning, they released their first core update of 2025, and my team is already analyzing the early impacts.

The good news? If you've been following our approach of building genuine relationships and quality links, you're probably going to weather this just fine. In fact, these updates often benefit companies with solid, authentic link profiles. I'll dive deeper into what we're seeing below.

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🔍 DEEP DIVE: What Google's March Core Update Means for SaaS Companies

Google launched its March 2025 core update earlier today, and it's expected to roll out over the next two weeks. While the tech giant didn't share many specifics (do they ever?), there are a few interesting signals worth unpacking.

In their announcement, Google specifically mentioned they're continuing their "work to surface more content from creators through a series of improvements throughout this year." This is particularly noteworthy for SaaS companies with strong thought leadership programs.

What's most interesting to me is the timing: this update comes just three months after December's core update. Google typically spaces these out more, suggesting they're accelerating their refinement of evaluating content quality and relevance.

Here's what we're observing so far:

  1. Early volatility is concentrated in specific sectors. Our initial monitoring shows fluctuations primarily in high-competition SaaS categories like marketing tech and financial software. This pattern suggests Google may be refining how it evaluates expertise and authority in specialized fields.

  2. Sites with diverse link profiles are showing more stability. Our clients with links from various relevant industry publications are seeing less movement than those with more homogeneous backlink profiles. This reinforces what we've been saying for years: a balanced, quality-focused link strategy provides better insulation against algorithm turbulence.

  3. Creator content is getting a boost. Google explicitly mentioned surfacing more creator content, which presents an opportunity for SaaS founders and executives who've been consistently sharing their expertise. If you've been holding back on that thought leadership program, now might be the time to invest.

What's particularly reassuring is Google's consistent messaging: "There's nothing new or special that creators need to do for this update as long as they've been making satisfying content meant for people." This aligns perfectly with our approach to link building – focusing on genuine value and relationships rather than gaming the system.

For SaaS companies, this update reinforces the importance of authenticity in your content and link building strategy. The days of quantity-driven link acquisition are firmly behind us, replaced by an ecosystem that increasingly rewards genuine authority and relationship-based links.

My advice? Use this update as an opportunity to audit your backlink profile. Look for gaps in your industry coverage, identify opportunities to showcase your team's expertise, and double down on building real relationships with publishers in your space. That's not just good for surviving algorithm updates – it's good business, period.

🔗 LINK ROUNDUP

Til next time,

Eric