Dofollow Digest #12: Google Q4 earnings and the future of search

Hey, it's Eric 👋

The numbers are in from Google's Q4 earnings, and they tell an interesting story about where search is headed. The headline? A massive $75 billion investment in AI and infrastructure for 2025. But the real story isn't in the spending—it's in how this shapes the future of search visibility for SaaS companies.

Quick personal update: Just wrapped up our January client analysis, and we're seeing some fascinating patterns in how recent search changes affect SaaS visibility. More on that below, plus our usual roundup of what's happening in search and link building.

📣 Lite Link Building Package:
We’ve received a lot of requests for a lower price point than our $4k/month package, so we listened. We dropped our Lite Link Building Package for only $2,500/month a few months ago.

It should be noted that this package's DR cap is 69, so you won’t get our usual DR70, 80, and 90+ links that we build for clients. However, it might be a good fit for you if you’re more budget-conscious or in the early stages of building your SEO strategy.

We have about three more slots open in February for this package, so if you want to learn more, you can book a call here: https://dofollow.com/pricing

🔍 DEEP DIVE: What Google's $75B AI Investment Means for SaaS Visibility

Google just dropped their Q4 2024 numbers, and they're making one thing crystal clear: they're betting big on the future of search. This is their largest infrastructure investment, with a staggering $75 billion earmarked for infrastructure in 2025, including 11 new data centers and 7 subsea cable projects.

Here's what caught my attention: Google Cloud grew 30% year over year, showing that businesses are increasingly moving critical operations to the cloud. However, the real story lies in the infrastructure – Google's massive expansion suggests they're preparing for significant changes in search.

What does this mean for SaaS companies? Three key implications we're seeing:

1. The infrastructure investments signal a long-term commitment. Google's massive data center expansion isn't a temporary experiment—it's preparation for the next evolution of search. This means the changes we see in search results are just the beginning.

2. Technical performance matters more than ever. With these infrastructure improvements, Google's ability to analyze site quality, including factors like load time and user experience, will likely become even more sophisticated.

From our work with SaaS clients, we're seeing that success in this evolving landscape comes down to two things: technical excellence and genuine authority.

The companies winning in search results aren't just optimizing for keywords – they're building comprehensive content ecosystems backed by strong, relevant backlinks from industry authorities.

This is exactly why we've been doubling down on relationship-based link building. As search algorithms become more sophisticated, the value of genuine industry connections and authoritative backlinks only increases. Through algorithm updates, we're seeing our clients' content rank better and maintain more stable positions.

The key takeaway? While Google's massive infrastructure investments might seem intimidating, they're actually creating new opportunities for SaaS companies that focus on building real authority. The trick is staying ahead of the curve without getting caught up in short-term tactics.

🔗 LINK ROUNDUP

• SEO Strategies That Still Work in 2025

• Understanding Google's Infrastructure Investments

• How Mobile Search is Evolving in 2025

• The Complete Guide to Search Features

• Building Authority in Today's Search Landscape

Til next time,

Eric