Dofollow Digest #11: SaaS’ secret SEO weapon

Author

Eric Carrell
January 31, 2025

Hey, it's Eric 👋

Been seeing something interesting lately across our most successful SaaS clients. It’s a major advantage — still very under-utilized.

I'll show you why this works so well and share some examples below.

🎯 Webinar: Turn SEO into 🤑 for SaaS

Join me and SEO expert Irina Maltseva (Aura) for a live AMA session on February 4th at 11 AM EST.

We'll cover:

  • How SEO is changing in 2025 (and how to stay ahead)

  • Link building tactics that actually work today

  • Best SEO strategies for profitable lead generation

  • How to convert organic traffic into real revenue

→ Save your spot: https://trydofollow.io/webinar

🔍 DEEP DIVE: The Secret Weapon Most SaaS Companies Are Missing

SEO is getting harder. Some businesses can’t even use it anymore. But it’s still GREAT for SaaS.

And that’s largely because SaaS companies have one major advantage over everyone else…

…they can unbundle their product features into standalone tools & then promote the sh*t out of them.

While traditional businesses are limited to writing blog posts and creating buying guides, SaaS companies have a massive natural advantage. They can take pieces of their core product and turn them into free, internet-facing tools that solve real problems.

This is incredibly powerful because:

  1. These tools can generate tons of natural links (my team literally celebrates when a new client has free tools because link building is so much easier)

  2. Because they can attract so many links, they can compete for really tough keywords, which means they can also generate massive amounts of organic traffic

  3. They position you as a value provider (i.e., build trust)

  4. They create a seamless bridge to your paid product

Look at some examples in the wild:

Here’s the important bit:

Most of the time, these aren't new tools built from scratch. They're just unbundled features that already existed in the main product.

In other words, if you are a SaaS company, you don't need to create anything new to leverage one of your biggest SEO advantages. You've already got these tools – they're just trapped inside your product.

Start by:

  1. Listing every feature in your product

  2. Identifying which ones could work as standalone tools

  3. Building lightweight versions that deliver value in under 30 seconds

  4. Creating dedicated landing pages that bridge to your main product

This compounds over time. Each tool you deploy captures its own search traffic, builds domain authority, creates natural link-building opportunities, and demonstrates your product's value.

🎯 Webinar: Turn SEO into 🤑 for SaaS

Join me and SEO expert Irina Maltseva (Aura) for a live AMA session on February 4th at 11 AM EST.

We'll cover:

  • How SEO is changing in 2025 (and how to stay ahead)

  • Link building tactics that actually work today

  • Best SEO strategies for profitable lead generation

  • How to convert organic traffic into real revenue

→ Save your spot: https://trydofollow.io/webinar

Talk soon, Eric